American Airlines Leads the Way with New Luxury Amenity Kits
FORT WORTH, Texas — American Airlines has teamed up with leading up-and-coming lifestyle and skincare brands to develop new and improved premium amenity kits. This year’s kits are specifically tailored with the frequent first and business class traveler’s needs in mind and will officially take to the skies mid-February.
The kits were designed in collaboration with This is Ground, Athletic Propulsion Labs and STATE Bags and feature products from Allies of Skin, Zenology and Baxter of California. Color rotations and products vary depending on cabin, however each kit includes the essentials: an eye mask, earplugs, a toothbrush and toothpaste.
International Flagship First and Business
- Kits designed by well-known leather accessory company This is Ground
- Features skincare products from Allies of Skin
- A variety of bag styles and color rotations
Transcontinental Flagship First and Business
- Kits designed by Los-Angeles based shoe company Athletic Propulsion Labs
- Features skincare products from Zenology, an oversized eye mask, added FlyFit hydration pack and earplugs
International Premium Economy
- Designed by STATE Bags, an uplifting, give-back company whose mission is to create a well-made product while giving back to the community and helping those in need
- Features skincare products from Baxter of California and two different color rotations
“American is always exploring ways to innovate and make our customers’ travel experience more relaxing and enjoyable, especially on long-haul flights.” said Janelle Anderson, Vice President of Global Marketing for American. “The changes we’ve made to this year’s amenity kits were driven by our customers’ feedback about what they desire and value while traveling. Our goal is to curate an elevated and restful travel journey, and our new amenity kits are an exciting piece of the onboard and our overall brand experience. We’re thrilled to partner with these brands and offer customers a fresh, modern collection of premium inflight products.”
To date, the airline has invested in its onboard product by adding more fully lie-flat seats, international Wi-Fi, inflight entertainment, live television streaming and healthier contemporary food and beverage choices. It has also opened premium Flagship Lounges and Flagship First Dining at John F. Kennedy International Airport (JFK) in New York, Los Angeles International Airport (LAX), Miami International Airport (MIA) and O’Hare International Airport (ORD) in Chicago. Another Flagship location is coming soon to Dallas Fort Worth International Airport (DFW).
About American Airlines Group
American Airlines and American Eagle offer an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries. American has hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix and Washington, D.C. American is a founding member of the oneworld® alliance, whose members serve more than 1,000 destinations with about 14,250 daily flights to over 150 countries. Shares of American Airlines Group Inc. trade on Nasdaq under the ticker symbol AAL. In 2015, its stock joined the S&P 500 index. Connect with American on Twitter @AmericanAir and at Facebook.com/AmericanAirlines.